Campaign process
Phase 1 of the project ran for an 8-week period where we targeted potential customers in Cork, Limerick, and Waterford through a digital Facebook campaign; they were invited to take part in a survey to set up their energy profile. This was done through split testing where some customers saw the Calor branding and others saw a Youle branding campaign. This allowed us to test if customers would be willing to provide their information to Calor or would customers be more comfortable using an impartial brand to help them make decisions on their energy needs.
Phase 2 of Youle consisted of us targeting our own bulk domestic customer base through a loyalty service email, which invited the customer to participate in a survey about their current personal situation (size of house/BER rating/primary and secondary heating sources) and answer questions on their future energy needs and where they were positioned on their domestic transition journey.
Results
Over the course of a 12-week timeframe, we emailed over 800 of our existing customers, resulting in over 30% completing the survey and 41 interviews being completed, which has allowed us to gather further insights and feedback from our existing domestic customers which we will use to create future customer propositions.
“The Youle project helped Calor Ireland improve customer engagement and gather insights to deliver better value propositions to existing and future customers."
Louise Carrick, Head of Marketing and Customer Experience, Calor Ireland
