Since 2022, the Supergasbras business and sustainability teams have been setting targets to attract new LPG customers who were previously using high-polluting energy sources such as wood, diesel, and BPF oil. This initiative helped the business team engage more effectively with sustainability concepts, thereby better equipping them to assist Supergasbras customers in reducing emissions. Simultaneously, the sustainability team provided training for staff on sustainability concepts and developed a calculator to quantify GHG emissions avoided based on energy source, the amount of GHG avoided per customer, and the total number of converted customers.
In 2023, the target set by the business and sustainability teams was to convert at least 41 customers, using 2.1 ktonnes of LPG to achieve a GHG reduction of 5.1 ktonnes in the customers' value chains. The actual results exceeded expectations, with 130 customers converted, 4.3 ktonnes of LPG sales, and 12.1 ktonnes of GHG emissions avoided in the customers' value chains.
Looking ahead to 2024, we have established new targets to further increase LPG sales and GHG emissions avoidance for new customers, as well as to identify opportunities to convert existing customers from more polluting energy sources to LPG.
"This project increased sustainability understanding while providing a macro view of how to support our customers to reduce CO2 emissions."
Mauro Roberto Lessa De Azevedo, Sales manager B2B, Supergasbras, Brazil
