A decision was made by Ipragaz to use Instagram, a
familiar platform already actively used personally by many colleagues. A
private account was launched for Ipragaz employees with the launch of “Maaile”, an appropriate name
as in Turkish “Maaile” means “as the whole family.”
An opportunity to enhance colleague
communication and engagement
The account has a number of benefits that include a
central point of focus for wider two-way communication for important business
communication, for colleagues to engage with one another on collaborative
projects and for more social events.
As Instagram is actively used on mobile devices it
means that “Maaile” is accessible, flexible and can engage easily with all colleagues and trigger
interaction.
By creating a two-way communication environment,
supported by senior management, a new culture has developed of wider
communication and strengthening employee engagement.
Key account areas identified
The account has an active
account management approach in four key areas: education, development, communication, and social responsibility projects. Within
these areas sub-category topics will cover the following areas and approximate
frequency per month:
Interaction content with employees 25-30%
News and announcements 20-25%
Trainings 18-20%
Social responsibility
projects 10-15%
Live broadcasts with educational content 10-15%
Special day communications From
the schedule
Diverse and engaging content
The planned content covers a wide range of topics
including:
Maaile 101: tutorials about professional life
Maaile Books: book recommendations from colleagues
Maaile Yemoji: award-winning competitions consisting of
5 questions every week
Maaile News: news about Ipragaz
Maaile Family: 1-minute videos of individuals, introducing
themselves
Maaile Responsibility: social
responsibility projects with colleagues
Maaile Talks: live chats with employees and management
Maaile Webinars: webinars with experts in their fields
Maaile Live: live announcements by the management team
(e.g., during safety week. etc.)
Maaile Pandemic: up-to-date content about the pandemic and
health issues
Maaile Activity: suggestions for concerts, art events, travel,
and touristic places
Maaile Amazing “Most’s”: surprising
facts from all around the world
Maaile Intelligence Questions: interesting
questions
Maaile Save the World: informative
content on sustainable energy, nature protection and climate change
Maaile Competitions: mini competitions where colleagues
participate with their families
Maaile Special Days: Special day communications such as
Mother's Day, Valentine's Day, World Environment Day, Water Saving Day
A successful launch and high colleague
involvement
In only a
brief period nearly 500 employees now follow the account with average video
viewing rates reaching 72% and in comparison, to December 2020, interaction
rates have shown an increase of 164%.
It is also worth noting that there has been a significant increase in the participation rates for training, development activities and announcements including more than 40 webinars, trainings, workshops, and broadcasts.
}
}
}
}